Designing a White Paper for a Consulting Firm

I partnered with a consulting company specializing in M&A strategy to design a white paper that would support their business development efforts and position them as experts in procurement integration and divestiture.

The project began with an onboarding call to clarify the paper’s goals, define the target audience, and align on tone and messaging. From there, I applied the company’s brand guidelines—working with their color palette, typography, and visual identity to ensure consistency across the piece. To support the narrative and make the content more digestible, I developed custom infographics and diagrams that helped translate complex ideas into clear visuals.

The result is a polished, on-brand white paper that communicates value with clarity and impact—designed to engage decision-makers and support the client’s growth in a competitive market.